MERCHANDISING

• Experienced in Cosmetics, Apparel, Large & Small Accessories and Fragrance merchandising

• Planning go to market strategy product placement & rollout

• Fixture & Display element development & production

• Review & Edit Regional proposed planograms and merchandising to ensure proper product distortion & storytelling

• Review & edit engineering intent advising on proper best-practice to support brand objectives

• Creating balance & always thinking commercially.

• Pushing beyond pretty to make displays aesthetically appealing & smart for business.